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Essra Fashion

Digital Marketing & Maintain Shopify

Challenge

The client’s fashion brand lacked consistent digital support, with an outdated Shopify storefront, unstructured ad campaigns, and an under-managed TikTok Shop. Inconsistent email marketing further limited customer re-engagement and repeat sales, leaving the brand without the digital foundation needed to scale effectively.

Solution

We became the client’s dedicated digital growth partner, delivering a complete monthly service package that ensured their online presence stayed sharp, engaging, and profitable. Our team managed Shopify website maintenance, Meta and TikTok paid ads, and TikTok Shop optimization, while also executing targeted email campaigns to re-engage customers. With ongoing monitoring, performance reviews, and optimization, we provided both the strategic direction and hands-on execution needed to scale the brand across key digital touchpoints.

 

Impact

The fashion brand gained a fresh, high-converting Shopify storefront with updated products and promotions, while Meta and TikTok ads drove qualified traffic and expanded reach through retargeting and trend-based targeting. A fully optimized TikTok Shop boosted sales with accurate listings and smooth sync, and consistent email campaigns re-engaged past buyers to increase repeat sales and customer lifetime value. Most importantly, the client had peace of mind knowing all major digital channels were managed under one cohesive, growth-focused strategy.