Email Marketing
Challenge
Concorde Career Colleges, with 17 campuses across the U.S., needed targeted email campaigns to guide prospective students through each stage of the enrollment funnel. Their challenge was maintaining engagement across multiple personas while adhering to strict brand guidelines and regulatory compliance.
Solution
We proposed developing tailored email campaigns aligned with Concorde’s personas, funnel stages, and compliance requirements. Through weekly or biweekly collaboration, we crafted persuasive, compliant copy designed to keep leads warm, nurture engagement, and move them closer to enrollment.
Impact
The campaigns delivered higher engagement, improved lead nurturing, and increased enrollment conversions. By aligning content with student personas and funnel stages, Concorde strengthened its brand presence and built a consistent, student-focused communication flow across all campuses.
Tech Stack
